They were totally stuck of. The user drop rate was was increasing drastically and user did not stay more 10sec to 15sec. CRO(Conversion Rate Optimization) was just the fraction. Besides doing coupons, huge discount deals or offer.
The Idea to stakeholder
why don’t we introduce a 7-day streak-based game inside a Pricoo lobby? The idea is to engage customers by creating urgency and curiosity with free rewards that they can easily receive at home. The curiosity is created psychologically when users see their daily streak progress.
OnDay 1 : User plant a seed using “fire soil.”
OnDays 2 & 3 : They return to water the plant and will notice the growing plant results.
ByDay 4 : Plant fully matures and bears fruits, after harnessing it the user will get a surprise rewards.
Low_Fi Design
Initial Design Direction
-The illustration style was too generic.
-There is no depth in the field area where the user's eye can navigate and stay connected.
-There is no source of water for the plant.
-We needed fertilizer and seed buttons for
Outcomes
Pricoo wanted to keep users engaged and boost CTA, but recovering ROI seemed tough. However, the right strategy can change everything! In the end, we achieved a higher sign-up.
M.AMMAR
Creative Designer
