The goal was to design a café identity that feels both stylish and soulful, unmistakably Italian, but not cliché. Aimii built the design system around:

Color System: A deep red to reflect passion and warmth. Soil tones for a grounded, organic feel.

Shape Psychology: Rounded and playful type to capture the essence of Milan’s warm traditions and timeless elegance.

Deep Patterns: Hand-drawn illustrations inspired by Milan’s antique architecture and street details.

Everything from packaging to social media content is designed to feel handcrafted, elegant, and local, just like the experience we feel in Milan.

He makes it more than just a coffee shop; it is a quiet celebration of Milan’s life.