Melody’s passion for the fitness shop and business was clear - but when it comes to the brand and website they needed designer hands. The programs were effective, the content was valuable and program ethos of healthy and fitness was very compelling. But non of these reflects into VDH (van der Horst’s) online store.
Low conversion potential – No trust-building elements or customer journey optimization.
High stakes, short timeline – Only six weeks before a key trade fair.
No cohesive branding – The visuals didn’t capture the product’s unique appeal.
What did?
Aimii refined the brand’s color palette to make the platform feel more engaging and trustworthy. I also created a full set of custom design assets including icons, workout illustrations, and program visuals to support a consistent and professional look across the site.
Redesigned the entire shop with the user journey in mind. The goal was to make exploring programs and signing up simple and enjoyable, while encouraging more users to take action.
Supports new programs, recipes, and content updates making it simple for the VDH Training team to roll out fresh tactics and keep users engaged.
M.AMMAR
Creative Designer
