As Grail Game grew in popularity, users faced challenges with its expanding features. The original interface, built for a simpler version, struggled with new additions like the Gems Shop, free events, and leaderboards. This complexity confused users and dampened the thrill of unboxing real-world collectibles. To enhance the user experience, they collaborated with an experienced UI/UX designer to revamp their digital storefront.

The Grail Game team appreciated the smooth collaboration and thoughtful process with Cipherox from start to finish. Every design decision was backed by purpose—and it showed in the results:

The new experience led to a 25% increase in user engagement, with players spending more time exploring features and returning daily to play.

Conversion rates for currency purchases and reward redemptions jumped by 20%, turning more users into active spenders.

Just three weeks after launch, the updated design already began to pay for itself through higher retention and in-app purchases.